When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don?t have the expertise or personel to implement a successful strategy in this brand new world of marketing.
This Wednesday, Bright Park, strategic partner development manager at Google, spoke to a crowd of small business owners at a sales conference in Lexington, KY. The conference was sponsored by local NBC TV station affiliate LEX 18, a Google strategic partner that offers digital marketing services to local businesses. WebProNews attended the event, and was able to speak with conference attendees about how they are incorporating digital marketing into their sales strategies.
The presentation comes just after Google CPC was shown to have?fallen in the third quarter?of 2013. In fact, current online advertisers may be diversifying their ad spending to social media or other search engines, such as Yahoo Bing. This makes the potential customers Park was addressing all the more important.
Park began by providing some statistics on just how quickly the online world is growing, such as the fact that 5 billion people are predicted to be online by 2020. ?From the dawn of civilization to the year 2003, mankind had created a total of five?exabytes?of data,? said Park. ?Now, in the year 2012, it?s estimated that five exabytes of data are created every two days.?
Pointing out that mobile devices, such as smartphones and tablets, are now becoming ubiquitous, Park showed how search traffic often spikes when live events happen on television. ?In short, if you?re advertising on television, you have to be discoverable online,? said Park.
Park did, though, give a few tips for small business on how they can ?win? that zero moment. The first tip was to put someone in charge of search marketing. Preferably, this is someone who knows the internet well, but Park admits that new world of digital advertising can be overwhelming. ?Quite frankly, it can be complicated and time consuming to figure out a search engine marketing campaign,? said Park.
Though Park didn?t state it directly, this is undoubtedly where Google resell partners such as LEX 18 come in, offering simplified online marketing packages for small business owners.
Cited from http://www.webpronews.com/
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