Earlier in the year, I wrote an opinion column on TechCrunch that big data ?needs to think bigger.? At the time, I kept hearing the term ?big data? over and over, and wondered how much of the emerging insights and techniques would be applied toward the Internet versus the larger problems society faces, such as detecting fraud in financial markets, finding new deposits of natural resources, or helping discover the next big pharma drug. Yet in some of my experiences monitoring the space since then, I?ve come to conclusion for now that my March 2011 column meant well, but that reality is much further behind than we?d like to think. While I believe that eventually the best data science will emerge to help these industries grow in new ways, for now at least, the best opportunities lie in the one area I wanted to gloss over last time: the consumer and mobile web.Source: http://feedproxy.google.com/~r/Techcrunch/~3/0x8ySvPxRXk/
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